This is for a new campaign called Take a Child Outdoors. The idea being that instead of our usual personal address, we'd make a subtle video that evoked an emotional memory. I wanted it to be something an adult would see and remember their childhood outdoors and think "I want my children growing up with similar memories to reflect upon." In those awkward words exactly... Anyway, I really got the idea from the Sea and Cake's video for their song "Weekend." That video struck an emotional chord with me and I thought I could do the same with a similar idea but instead of what I assume is imagery from New England, we'd portray a good Alabama summer. The video is colored to look like a homemade film from some distant summer adventure to imply, again, a distant memory. I know, I know. I've really over thought a goofy minute long spot, but I really like the way it turned out. I've put it up here without any of the graphics that would accompany it because I think it speaks for itself. The track is by damu the fudgemunk.
this is another spot from the take a child outdoors campaign. this one is not so subtle and really isn't about taking a child outdoors. it's a command.